Sales Executive
Location : Hemel Hempstead
Job Ref: SEHH1126 - 646
£22500 - £50000 per Annum
Employment : Full-Time Permanent
Closing Date : 30 November 2026 12:00 pm
Company Overview
Join Brayleys Cars – Driving Excellence in Automotive Retail
Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.
This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.
While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.
For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.
Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.
At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.
Job Description
Sales Executive
Hemel Hempstead
£22.500 per annum with OTE of £50,000
Who are Brayleys, an Athenea company?
We’re a trusted dealer group, proudly representing 21 brands across the UK.
At the heart Brayleys, an Athenea company are our people. Our teams bring pride, passion and expertise to everything they do, creating a culture where everyone can feel valued, supported and proud to be part of the group.
Built on 25 years of connection and shared values, Athenea brings together Johnsons and Brayley’s, combining their unique stories and experience with a shared ambition for the future.
The Role
Our Honda dealership at Hemel Hempstead are looking for a Sales Executive to join their fast paced team.
With a competitive salary, bonus opportunities and ongoing learning this could be the start of your career with us.
What our Sales Executive's do:
Reporting to the Sales Manager, you will be focused on ensuring all customers are met to provide a consistent approach to our sales process, with a focus upon the customer being given a full 360 sales approach.
- You will be responsible for optimising the profitability of the dealership whilst maintaining excellent customer relations.
- Be responsible for ensuring the effective use of Brayleys sales processes and effective enquiry management, taking your customers on a journey from initial welcome through to negotiation and close.
- Interact with our customers in the showroom, on the telephone or on-line, to deliver a great customer experience, ensuring that customer’s needs are thoroughly and accurately qualified.
- Ensure the customers demands and needs are fully explored in order that we can recommend any appropriate additional products that meet their requirements.
What skills are we looking for:
Previous experience in a sales role would be of benefit but it is not a necessity, when hiring for Sales Executives we look for the following skills:
- Sales experience – in the automotive industry or a similar high value sales environment.
- Experience of delivering first class customer service in a customer facing environment.
- Excellent communication skills.
- Drive to exceed targets.
- Influencing and negotiation skills, having the ability to identify and close the sale.
- Full UK driving licence.
Why us? - Our benefits
- Competitive basic salary
- Bonus scheme
- 31 days holiday, rising to 33 with service
- Birthday off – an extra paid day to celebrate
- Company pension scheme
- Staff discounts on vehicles, servicing, parts & labour
- Retail & lifestyle discounts via our benefits platform
- Dentist on Demand access
- Optional healthcare cash plans
- Industry-leading training + clear career progression opportunities
- Career development opportunities and career progression
- Enhanced maternity leave after a qualifying period
- £500 colleague referral bonus
What next-
Feel like your skills match? We would love to hear from you- just click apply now and fill in your details and we will update you soon.
Want to know more about the company?
OUR PURPOSE
To help our customers move through life with trusted automotive solutions and greatexperiences.
OUR VISION
To be the automotive retailer of choice - where passion fuels exceptional experiencesand an unwavering commitment earns the trust of our customers and colleagues.
OUR MISSION
We take pride, ownership and accountability in every action, every decision, every day.
OUR VALUES
Respect – Inspiring- Integrity - team spirit
For more information you can visit our main website here: https://brayleys.co.uk/
