Head of Used Cars
Location : Redditch
Job Ref: HUC1026-JCL
Employment : Full-Time Permanent
Closing Date : 02 November 2026 11:59 pm
Company Overview
Join Brayleys Cars – Driving Excellence in Automotive Retail
Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.
This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.
While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.
For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.
Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.
At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.
Job Description
Johnsons Cars and Brayleys Cars are looking for a Head of Used Cars to join a leading automotive organisation within the UK market.
This is a senior strategic leadership role with responsibility for shaping and driving the success of the organisation’s used vehicle operations. The successful candidate will define and implement used car strategies, optimise retailer network performance, enhance approved used vehicle programmes, and work collaboratively across multiple departments to protect residual values and maximise profitability.
Benefits:
- Company Car with fuel card
- 31 days holiday, rising to 33 with service
- Birthday off - an extra paid day to celebrate
- Company pension scheme
- Staff discounts on vehicles, servicing, parts & labour
- Retail & lifestyle discounts via our benefits platform
- Dentist on Demand access
- Optional healthcare cash plans
- Manufacturer training + clear career progression opportunities
Key Responsibilities:
Performance & Network Leadership
- Monitor and optimise network-wide used vehicle sales performance, stock turn and profitability metrics.
- Identify market trends and implement targeted initiatives to increase volume, profitability and customer satisfaction.
- Work closely with the retailer network to maximise used car performance through effective stock acquisition, pricing strategies and vehicle presentation standards.
- Support retailers with best-practice guidance and performance improvement plans.
- Collaborate with finance and funding partners to develop attractive retail finance campaigns that drive customer acquisition and enhance sales performance.
Strategic Development & Residual Value Protection
- Lead the development and ongoing enhancement of the Approved Used Vehicle Programme.
- Create and refine programme standards including warranty offerings, vehicle preparation requirements, inspection processes and customer benefits.
- Work closely with Residual Value and Remarketing teams to support pricing strategies and protect long-term vehicle values.
- Manage supply channels effectively to maintain market competitiveness and brand equity.
Remarketing & Stock Management
- Support the management of company vehicle disposals, demonstrator programmes and vehicle defleet operations.
- Ensure quality used vehicle stock is distributed effectively across the retailer network.
- Develop strategies to maximise vehicle remarketing performance and profitability.
Digital Strategy & Compliance
- Introduce and manage retailer audit programmes to ensure compliance with Approved Used standards.
- Monitor vehicle preparation, customer experience standards and retailer adherence to programme requirements.
- Analyse competitor activity, used vehicle pricing trends, market supply levels and economic factors impacting demand and vehicle valuations.
- Produce regular performance reports and recommendations for senior leadership.
