Digital Marketing Executive 

Head Office - Solihull 

£30,000

Who are Brayleys, an Athenea company?

We’re a trusted dealer group, proudly representing 21 brands across the UK.

At the heart of Brayleys, an Athenea company are our people. Our teams bring pride, passion and expertise to everything they do, creating a culture where everyone can feel valued, supported and proud to be part of the group.

Built on 25 years of connection and shared values, Athenea brings together Johnsons and Brayley’s, combining their unique stories and experience with a shared ambition for the future.

The Role

We're looking for a Digital Marketing Executive to join our Group Digital team in a hands-on, hybrid role supporting the delivery and performance of our digital marketing activity.

You'll work closely with the wider Marketing team, as well as colleagues across Sales, Aftersales and other areas of the business, helping bring campaigns, commercial priorities and customer initiatives to life across our websites and digital channels.

A big part of the role is getting things done. From uploading offers and building pages to supporting campaigns, testing customer journeys and troubleshooting issues, you'll help keep our digital presence accurate, compliant and performing effectively.

But we're equally interested in someone who looks beyond the task itself. Someone who spots when something isn't working, is curious enough to investigate why and wants to help make it better.

We're a small team with a broad remit, so being a team player really matters. You'll need to be comfortable getting involved across different areas of digital, supporting colleagues with shared priorities, providing cover when needed and taking initiative when challenges arise.

What our Digital Marketing Executive's do:

Website & Digital Experience

• Manage day-to-day website updates, ensuring content, offers and campaigns remain accurate, current and compliant.
• Build and maintain campaign, brand, location, offer and landing pages, alongside banners and promotional content.
• Support the launch of new brands, locations and website functionality.
• Carry out regular website checks across content, stock, forms, links and customer journeys.
• Support website merchandising, CRO activity and improvements to customer experience and conversion.

Campaign & Cross-Functional Support

• Work closely with Marketing, Sales, Aftersales and wider business teams to support Group, manufacturer, brand and tactical campaigns and initiatives.
• Translate campaign and business requirements into digital activity across websites, landing pages, email and other relevant channels.
• Coordinate content, assets and deadlines to ensure activity is delivered accurately and on time.
• Support email communications and other digital campaign activity where required.
• Ensure activity meets relevant brand, manufacturer and regulatory requirements.
• Bring digital best practice and ideas into wider business activity to help improve effectiveness.

Performance, SEO & Optimisation

• Monitor website traffic, engagement, conversions and customer journeys using GA4, Google Search Console and other relevant platforms.
• Support regular digital reporting and the development and maintenance of Group performance dashboards.
• Contribute observations, ideas and feedback on website performance and customer journeys, supporting the wider team's optimisation activity.
• Support day-to-day SEO activity, content updates and improvements to organic search visibility.
• Assist with SEO migration and content checks as we transition to the new Group website.
• Develop an understanding of AEO, AI-driven search and emerging digital best practice.
• Support website testing and CRO improvements, helping check that changes are working as intended.

Digital Operations, Testing & Troubleshooting

• Help investigate website, stock, pricing, imagery, feed and other digital issues, working with colleagues and suppliers to support resolution.
• Support testing of website functionality, platform updates and integrations.
• Support testing of customer enquiry journeys through to showroom and lead management systems, helping identify and report any issues with lead receipt or routing.
• Work with agencies and technology partners to investigate issues, test fixes and follow through on resolutions.
• Support monitoring of third-party platforms and digital customer reviews in line with agreed processes.
• Build an understanding of how our digital platforms and systems connect, helping identify issues and opportunities for improvement.

What skills are we looking for:

We're looking for someone with an interest in digital marketing, a willingness to learn and a practical, hands-on approach. Some experience in a digital marketing, website or content-related role would be useful, but we're equally interested in someone with the right attitude and potential to develop.

• A basic understanding of digital marketing and how websites support customer journeys.
• Comfortable using digital platforms, working with content and learning new systems.
• Good attention to detail, organisation and communication skills.
• Confidence working with data, spreadsheets and everyday digital tools.
• An interest in areas such as SEO, analytics, website experience and emerging digital technology.

Why us? - Our benefits

• Competitive basic salary
• 31 days holiday, rising to 33 with service
• Birthday off – an extra paid day to celebrate
• Company pension scheme
• Staff discounts on vehicles, servicing, parts & labour
• Retail & lifestyle discounts via our benefits platform
• Dentist on Demand access
• Optional healthcare cash plans
• Industry-leading training + clear career progression opportunities
• Career development opportunities and career progression
• Enhanced maternity leave after a qualifying period
• £500 colleague referral bonus

What next-

Feel like your skills match? We would love to hear from you- just click apply now and fill in your details and we will update you soon.

Want to know more about the company?

OUR PURPOSE

To help our customers move through life with trusted automotive solutions and great experiences.

OUR VISION

To be the automotive retailer of choice - where passion fuels exceptional experiences and an unwavering commitment earns the trust of our customers and colleagues.

OUR MISSION

We take pride, ownership and accountability in every action, every decision, every day.

OUR VALUES

Respect – Inspiring- Integrity - team spirit

For more information you can visit our main website here: https://brayleys.co.uk/