Assistant Sales Manager
Location : Ruislip
Job Ref: ASMHR1026 - 616
£30,000 - £55,000 per Annum
Employment : Full-Time Permanent
Closing Date : 30 November 2026 12:00 pm
Company Overview
Join Brayleys Cars – Driving Excellence in Automotive Retail
Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.
This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.
While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.
For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.
Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.
At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.
Job Description
Assistant Sales Manager
Ruislip
£30,000 per annum OTE £55,000
Who are Brayleys, an Athenea company?
We’re a trusted dealer group, proudly representing 21 brands across the UK.
At the heart Brayleys an Athenea company are our people. Our teams bring pride, passion and expertise to everything they do, creating a culture where everyone can feel valued, supported and proud to be part of the group.
Built on 25 years of connection and shared values, Athenea brings together Johnsons and Brayley’s, combining their unique stories and experience with a shared ambition for the future.
The Role
Our Honda dealership at Ruislip are looking for a Assistant Sales Manager to join their customer focused team.
With a competitive salary, bonus opportunities and ongoing learning this could be the start of your career with us.
What our Assistant Sales Manager's do:
- Working alongside the sales manager, managing the team of experienced vehicle sales executives
- Motivating the team to meet sales targets on vehicles and finance and insurance products
- Ensuring compliance with regulatory and brand standards.
- Ensuring that the highest standards of presentation are in place at all times
- Liaising with customers, both face-to-face and by phone/email
- Ensuring customer satisfaction index scores are consistently high
- Handling any customer complaints in an efficient and effective way
- Collating finance proposals for customers
What skills are we looking for:
Previous Honda experience is preferred, although this isn’t essential and full training will be given. In addition to your experience, you will demonstrate the following:
- Excellent relationship building skills
- Ability to lead and motivate a team to meet a goal
- A calm and professional manner
- A commitment to our company principle of treating every visitor to our business as we would a welcomed guest in our own home.
Why us? - Our benefits
- Competitive basic salary
- Bonus scheme
- 31 days holiday, rising to 33 with service
- Birthday off – an extra paid day to celebrate
- Company pension scheme
- Staff discounts on vehicles, servicing, parts & labour
- Retail & lifestyle discounts via our benefits platform
- Dentist on Demand access
- Optional healthcare cash plans
- Industry-leading training + clear career progression opportunities
- Career development opportunities and career progression
- Enhanced maternity leave after a qualifying period
- £500 colleague referral bonus
What next-
Feel like your skills match? We would love to hear from you- just click apply now and fill in your details and we will update you soon.
Want to know more about the company?
OUR PURPOSE
To help our customers move through life with trusted automotive solutions and greatexperiences.
OUR VISION
To be the automotive retailer of choice - where passion fuels exceptional experiencesand an unwavering commitment earns the trust of our customers and colleagues.
OUR MISSION
We take pride, ownership and accountability in every action, every decision, every day.
OUR VALUES
Respect – Inspiring- Integrity - team spirit
For more information you can visit our main website here: https://brayleys.co.uk/
