Sales Manager
Location : St Albans
Job Ref: SAHS0926
Employment : Full-Time Permanent
Closing Date : 31 October 2026 06:00 pm
Company Overview
Join Brayleys Cars – Driving Excellence in Automotive Retail
Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.
This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.
While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.
For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.
Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.
At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.
Job Description
The Role
Brayleys Cars Limited, a rapidly growing and ambitious business in the automotive industry, is seeking an experienced Sales Manager to lead our sales team at Honda St Albans. You will play a key role in driving sales and overseeing the operations of a high-performing team in a dynamic, customer-centric environment.
Reporting to the Head of Business, this role offers an opportunity to be part of Honda's incredible success story – already one of the leading retail brands in the UK, with an enviable alternative fuel offering. The role comes with a competitive salary, company car, training opportunities and company benefits.
What does a typical day involve?
- Working on the sales floor alongside our Honda Sales executives, supporting and leading by example.
- Motivating your team to meet sales targets
- Liaising with customers, both face-to-face, by phone/email, through social media and messaging platforms.
- Liaising with the manufacturers’ representatives
- Understanding and constantly improving our customer experience
- We don’t always get it 100% right and that means you will also be handling any customer complaints in an efficient and effective way
- Collating finance proposals for customers
- Speaking to customers, both face-to-face and over the phone
- Making sure that our stock is correctly and competitively priced, delivering a great on-line presence.
Required Skills and Experience
To be successful in this role, you will certainly need to have previous experience in the motor industry, but what other skills and experience would be good? Whilst brand experience is preferred, it isn’t essential. In addition to your experience, you will demonstrate the following:
- The ability to nurture and build long lasting and trusting relationships with internal and external customers and stakeholders of our business.
- The ability to lead, support and motivate your sales team in meeting its collective goals together by example from the sales floor.
- A calm and professional manner, making sure the business and the team comply with both our companies and our regulatory bodies processes and procedures.
If this sounds like you, please submit your application today to be considered for this exciting opportunity
