Divisional Sales Manager
Location : St Albans
Job Ref: DSM0826
Employment : Full-Time Permanent
Closing Date : 30 September 2026 06:00 pm
Company Overview
Join Brayleys Cars – Driving Excellence in Automotive Retail
Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.
This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.
While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.
For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.
Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.
At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.
Job Description
Divisional Sales Manager
We’re looking for an experienced Divisional Sales Manager to support our Franchise Director across our Honda, FCA and Mazda brands and dealership locations.
This is a high-profile leadership opportunity for an ambitious automotive sales professional who can drive performance, develop people and embed consistent sales standards across a large and diverse Division.
What You’ll Be Doing
- Supporting the Franchise Director in delivering the Division’s New and Used Vehicle sales strategy
- Driving consistent sales processes across all dealerships to improve enquiry management, demonstrations, conversion and overall sales performance
- Analysing dealership and Divisional KPIs to identify opportunities and implement effective action plans
- Coaching and developing Sales Managers, Business Managers and Sales Executives to deliver sustainable performance
- Working closely with manufacturer partners to maximise sales opportunities and manufacturer performance
- Driving New and Used Vehicle volume, margin and profitability
- Ensuring effective stock management and maintaining strong stock turn performance
- Embedding a consistent and exceptional customer journey across every dealership
- Monitoring compliance with Group, manufacturer and FCA standards
- Working alongside Marketing and manufacturer partners to maximise digital retailing, lead generation and sales conversion
- Sharing best practice and developing future talent and succession plans across the Division
Package Description
Not only do you get to work alongside great people within Brayleys, we offer great benefits too. For your valued contribution we will provide a fantastic benefits package including;
- The chance to be part of one of the regions premier privately owned dealer groups, Brayleys Cars Limited
- A high earning potential based on a mix of financial performance and achievement of departmental KPI objectives
- Minimum of 31 days holiday per year, increasing to 34 days with length of service rewards.
- State of the art facilities
- Preferential rates on new and used cars & motorcycles, vehicles, parts purchases and servicing across all our franchises.
- Group Contributory pension scheme
- Outstanding career development opportunities and career progression
- In-house and manufacturer training
- Enhanced maternity & paternity leave after a qualifying period
- £500 colleague referral bonus
- Life Insurance
- Highstreet and on-line retailer discounts
- Independently certified as a Great Place to Work
What We’re Looking For
- Senior sales leadership experience within a franchised dealership environment
- A proven track record of improving sales performance through leadership, coaching and process management
- Strong understanding of automotive sales KPIs, enquiry management, conversion and operational performance
- Excellent commercial awareness, with the ability to balance volume, profitability and customer satisfaction
- Strong experience working with manufacturer partners
- Excellent communication, coaching and people development skills
- Strong organisational skills, with the ability to manage priorities across a large geographical area
- High levels of professionalism, integrity and attention to detail
- Full UK driving licence and willingness to travel extensively across the Division
