Sales Executive
Location : Coventry
Job Ref: SENC0726
£22500 - £65000 per Annum
Employment : Full-Time Permanent
Closing Date : 23 July 2026 11:59 pm
Company Overview
Join Brayleys Cars – Driving Excellence in Automotive Retail
Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.
This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.
While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.
For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.
Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.
At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.
Job Description
Sales Executive – Nissan, Coventry
Our busy Nissan dealership in Coventry is looking to add to our team of Sales Executives; this role would be suitable for established automotive sales executives.
We are offering a high basic salary of £22,500 p.a., linked to an uncapped bonus scheme that is delivering realistic earnings of over £65,000 p.a. for our top performers.
Role Responsibility
Reporting to the Sales Manager, you will be focused on ensuring all customers are met to provide a consistent approach to our sales process, with a focus upon the customer being given a full 360 sales approach.
You will be responsible for optimising the profitability of the dealership whilst maintaining excellent customer relations. Within this remit, you will be responsible for ensuring the effective use of Brayleys sales processes and effective enquiry management, taking your customers on a journey from initial welcome through to negotiation and close.
We want you to naturally and courteously interact with our customers in the showroom, on the telephone or on-line, to deliver a great customer experience, ensuring that customer’s needs are thoroughly and accurately qualified, with their demands and needs are fully explored in order that we can recommend any appropriate additional products that meet their requirements.
The Ideal Candidate
- Sales experience – in the automotive industry or a similar high value sales environment.
- Experience of delivering first class customer service in a customer facing environment
- Excellent communication skills
- Drive to exceed targets
- Influencing and negotiation skills, having the ability to identify and close the sale.
- Full UK driving licence
Package Description
Not only do you get to work alongside great people within Brayleys, we offer great benefits too. For your valued contribution we will provide a fantastic benefits package including;
- The chance to be part of one of the regions premier privately owned dealer groups, Brayleys Cars Limited
- A high earning potential based on a mix of financial performance and achievement of departmental KPI objectives
- Minimum of 31 days holiday per year, increasing to 34 days with length of service rewards.
- State of the art facilities
- Preferential rates on new and used cars & motorcycles, vehicles, parts purchases and servicing across all our franchises.
- Group Contributory pension scheme
- Outstanding career development opportunities and career progression
- In-house and manufacturer training
- Enhanced maternity & paternity leave after a qualifying period
- £500 colleague referral bonus
- Life Insurance
- Highstreet and on-line retailer discounts
- Independently certified as a Great Place to Work
About the Company
Formed in 2003, Brayleys are a regional dealer group, based across London, the Home Counties, the West Midlands and the Northwest. Representing Honda, Hyundai, KIA, Renault, Dacia, Mazda, Nissan and Suzuki across 31 sites. An ambitious business that is pursuing a strategy of growth, both organic and by acquisition throughout the UK. Brayleys are excited about the future, could we be a part of your future plans too?
