Divisional Marketing Manager

 
 

Location : Wolverhampton

Job Ref : DMM0626

Employment : Full-Time Permanent

Closing Date : 31 July 2026 06:00 pm

 

Company Overview

Join Brayleys Cars – Driving Excellence in Automotive Retail

Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.

This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.

While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.

For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.

Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.

At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.

 

Job Description

Divisional Marketing Manager 

Be part of something bigger. Shape what comes next. 

We’re on a bold journey. 

Following the recent acquisition of Johnsons Cars, AWR Holdings UK Ltd have brought together their two respected automotive businesses, Johnsons Cars and Brayleys Cars to form one of the UK’s top 10 dealer groups.  This is a defining moment for our business but our ambitions do not end there with plans to grow further. 

We’re looking for a high-energy, commercially minded Divisional Marketing Manager to help drive that momentum.  This must be someone who thrives in a fast-paced environment, loves making things happen, and is excited by the opportunity to help build on something truly special. 

Why this role matters 

This isn’t just about campaigns — it’s about impact. 

You’ll drive all marketing activity across a key division, working closely with Franchise Directors, manufacturer partners, and our central teams to bring campaigns to life, drive performance, and accelerate growth. 

What you’ll be doing 

  • Drive campaign delivery – Lead the execution of multi-channel marketing campaigns that deliver real commercial results 

  • Partner with the business – Work closely with Franchise Directors to shape offers, priorities and local activity 

  • Own your division’s marketing performance – Track results, optimise activity, and turn insight into action 

  • Bring brands to life – Ensure every touchpoint meets both our standards and manufacturer requirements 

  • Lead coordination at pace – Manage multiple campaigns, events and stakeholders in a fast-moving environment 

  • Champion best practice – Keep everything accurate, compliant, on-brand and on budget 

 

What we’re looking for 

  • Proven experience delivering impactful marketing campaigns across multiple sites 

  • Strong organisational skills with the ability to juggle multiple priorities 

  • A confident communicator who builds relationships across teams and partners 

  • Commercial awareness and a results-driven mindset 

  • High attention to detail with a passion for getting things right 

  • Energy, pace and the ability to adapt in a changing environment 

  • Automotive experience will be a distinct advantage— but not essential if you bring the right mindset and experience within a similar multi franchise/multi site retail environment. 

 

What you’ll get 

  • The chance to help shape the future of a growing, beyond our top 10 position 

  • A role where you can make a visible, measurable impact 

  • A collaborative, supportive and ambitious team 

  • Exposure to leading automotive brands and national campaigns 

  • Competitive salary and benefits 

Package Description

Not only do you get to work alongside great people within Brayleys, we offer great benefits too. For your valued contribution we will provide a fantastic benefits package including;

  • The chance to be part of one of the regions premier privately owned dealer groups, Brayleys Cars Limited
  • A high earning potential based on a mix of financial performance and achievement of departmental KPI objectives
  • Minimum of 31 days holiday per year (including bank holidays), increasing to 34 days with length of service rewards.
  • State of the art facilities
  • Preferential rates on new and used cars & motorcycles, vehicles, parts purchases and servicing across all our franchises.
  • Group Contributory pension scheme
  • Outstanding career development opportunities and career progression
  • In-house and manufacturer training
  • Enhanced maternity & paternity leave after a qualifying period
  • £500 colleague referral bonus
  • Life Insurance
  • Highstreet and on-line retailer discounts
  • Independently certified as a Great Place to Work

Why join now? 

This is a career-defining opportunity. 

You won’t just be joining a business — you’ll be part of building one. With integration underway and growth firmly on the agenda, marketing will play a pivotal role in how we scale, differentiate and win. 

If you’re ready to step into a role where your work truly matters — we’d love to hear from you. 

Apply now and help us build what’s next.

 

 
 

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