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Job Details

Job Title

Head of Owner Recruitment

Reference Number




Contract Type

Full-Time Permanent


£60,000.00 per Annum

Closing Date


Job Specification

Head of  New Owner Acquisition

Contract:            Permanent & Full Time

Hours of work:   Monday to Friday 37.5hrs per week

Location:            Hybrid working – must be able to travel to Huddersfield once a week

Salary:                £60k per annum, including an attractive benefits package.

We are looking for exceptional talent to build a best in class team in the holiday letting sector. As a technology platform we innovate & simplify - removing complexity for our owners and providing great value holidays to our guests. Our people are committed to having a positive impact on our planet, community and each other whilst creating amazing holiday moments for everyone

Working in partnership with BeyondHR, UKCaravans4hire are seeking to appoint a Head of New Owner Acquisition to join the growing team.

The Role

Reporting directly to the Divisional COO, and responsible for the Owner Recruitment Team (once established and built) the Head of New Owner Aquisitions will be responsible for identifying, converting, recruiting & retain new holiday home owners to the platform; growing the portfolio of properties at pace by developing an owner value proposition aimed at providing ‘best in class’ bookings, revenues & technology.

In particular, the Head of New Owner Acquisitions will be responsible for:

  • Ownership & delivery of the full holiday home owner recruitment processes, from lead generation through to online sign-up & retention
  • Lead generation of new owner leads through an optimised multi-channel online & offline marketing approach, including attending in-person industry events
  • Recruit, retain and develop a high performing, target driven team
  • Develop the UKcaravans4hire brand strength to become the first choice for owners of static caravans
  • Championing the owner – utilising data, profiling and segmentation and other research methodologies to ensure deep understanding of our holiday home owners.
  • Influencing long-term goal development by forming an understanding that will enable the creation/matching of value propositions incorporating specific motivational factors to letting a holiday home.
  • In partnership with key stakeholders, conduct market research and implement new ideas to continue to innovate within the Owner Recruitment space and report back to the business on key developments within the market
  • Budgeting & forecasting of owner recruitment activity, including regular performance updates to the senior management team
  • Create and engage with a clearly defined and communicated implementation plan to stakeholders with regular project team and senior management team progress reviews

The successful candidate will meet the following Essential Criteria:

  • Experience of recruitment, franchise or relevant sales related experience ideally from a leisure travel, holiday park or caravan sales background
  • A Proven track record of meeting and/or exceeding revenue goals
  • Experience of introducing new products/services/concepts in a B2B2C (business-to-business-to-consumer) environment
  • Exceptional relationship building and communication skills
  • Territory planning & mapping
  • Experience in generating leads through a variety of online and offline channels, including using innovative lead generation techniques
  • Experience of budgeting & forecasting
  • Experience in building, developing & retaining a high-performance team
  • Eye for detail and happy to roll your sleeves up, but also lift and elevate to provide direction.

Desirable Criteria:

  • Experience in the UK travel sector and/or detailed knowledge of UK holiday park industry
  • Strong Microsoft Office Suite skills

A Job Description is available to download.

To apply for this position, please upload a covering letter and an up-to-date CV, explaining how you feel your knowledge, skills and experience meet the above requirements of the role. Candidates will be shortlisted for interview only based on the information provided.  

UKCaravans4hire reserves the right to enhance the criteria in the event of an unprecedented response.

UKCaravans4hire was established more than 10 years ago to help a handful of friends and family use the Internet to advertise their holiday homes, since then we have become the leading private static caravan rental website in the UK. We now have over 6,000 properties listed on our website.

From the very start our objective was to make booking a caravan holiday online with a private owner as simple as possible. We focus our efforts on creating a user-friendly experience for holiday homeowners and holiday makers.