Job Details

Job Title

Senior Sales Advisor

Reference Number



Unit 1 Newton Park Shopping Centre, Belfast, BT8 6LX

Contract Type

Full-Time Permanent

Closing Date


Hours- 30 hours a week


  • To provide the best level of service to customers, thereby maximising sales and profit
  • To assist and support the Store Manager in all aspects of the business including sales, security, cash and stock control
  • To control and operate a Winemark store in the Store Managers absence in accordance with Company policies and procedures


To assist and support the Manager in the following:

  • staff training and development
  • motivating and encouraging the team to attain sales targets
  • stock management
  • ensuring staff adhere to all Company instructions, policies and procedures
  • ensuring the store is operated in accordance with Company budgets
  • planning and implementing any changes in promotional activity
  • administration, for example, investigating cash / stock discrepancies, payroll and marketing 

These responsibilities are in addition to the following:

  • To assist in customer relations by maintaining excellent customer service at all times, including an up to date knowledge of store products on display
  • Identifying selling opportunities and acting on these
  • To assume responsibility for housekeeping standards both inside and outside the store according to Company standards
  • To ensure that the premises are safe and secure at all times
  • To comply with the Company regulations with regard to cash handling and administration
  • To comply with all health and safety information and to ensure compliance with all licensing and trading standards legislation
  • Any other duties relevant and related to the post



  • Maths and English GCSE (Grade C or above) or equivalent


1 year previous supervisory experience in a retail or customer focused environment


  • NVQ Level 2 & 3 in Customer Service or Retail Operations or equivalent
  • WSET Level 1 Wine Certificate; Level 2 also preferred
  • Must be committed to successfully completing WSET Level 2 Award in Wines and Spirits

Skills and Experience


  • Minimum of 6 months experience in a retail environment
  • To demonstrate the ability to solve problems and to work on your own initiative as well as part of a team. 
  • Leadership qualities – to demonstrate your potential to be able to lead a team of people in the absence of the Store Manager and be able to set a positive example. 
  • Have the ability to sustain consistent performance even under pressure, and willing to take on extra responsibility when required
  • Previous experience of an EPOS system and cash handling
  • Previous experience of stock handling and control
  • Communication Skills – a proven ability to communicate effectively with internal and external customers, demonstrating good written, verbal and listening skills
  • Customer focused - maintains a professional level of customer service at all times; identifies accurately the needs of internal and external customers and works to exceed the customer’s expectations by delivering a high quality service
  • Ability to actively sell to customers
  • Personal Drive and a pleasant, positive and enthusiastic, “can do” attitude, demonstrating an appropriate level of motivation
  • Excellent standard of dress and appearance


  • Previous experience in an off licence environment
  • Previous experience in a supervisory role
  • Interest and/or knowledge of wine

With 84 stores across Northern Ireland and over 500 staff we are conveniently located in major locations across the province

Our friendly local wine experts are endowed with a wealth of wine knowledge certified by Wine and Spirits Education Trust. WSET is an awarding body and registered charity devoted to the development and delivery of qualifications and courses in wines and spirits. The winning combination of knowledge and a passion for people allow our staff to deliver excellent customer service.