Regional Sales Manager

Job Details

Reference Number



Belfast based but will cover designated area

Contract Type

Full-Time Permanent

Closing Date


Regional Sales Manager, Winemark

Reports to:                General Manager

Direct Reports:        RSD’s, Outlet Manager, Senior Sales and Sales Advisors

Area of Business:     Winemark Head Office

Function:                   Management


To act as a leader to maximize sales and profit and reinforce the Winemark Brand in each store within a geographical region.  The RSM has full responsibility for all stores within their region and must lead by example, approaching work professionally with a supportive attitude towards colleagues.


Sales, Profit & Business Planning

-To analyse sales information and to develop and implement sales initiatives throughout the region.

-To set and monitor sales targets for the region with regards to turnover, focus products and tasting products.

-To regularly meet formally with each Manager on an individual basis to review sales targets, turnover figures and variable costs, in order to maximize sales and forward plan for each store.

- To manage and control wage, stock and other costs.

- To monitor competitor activity.

Store Standards

-To achieve and maintain the company standards of merchandising and display in each store and also ensuring cash audits, store audits, PTR checks and stock take checks are conducted in each store on a quarterly basis, including compliance with licensing legislation.

-Responsible for ensuring checks are completed in each store after all promotional changes.

-To ensure all administration and paperwork is completed accurately and efficiently in each store.

-Ensure Age Related Sales are being adhered to and monitored.

Provision of Excellent Customer Service

-To ensure excellent customer service and care is provided throughout the region.

-To ensure that each store is adhering to the service standards set by the Company.

-Be responsible for serious customer complaints that arise.

Team Development

-To identify training needs for colleagues and implement relevant training, in conjunction with developing and motivating the management team through quarterly meetings and one to one meetings in store.

-To train, develop and motivate the team in each store through in-store sales training sessions.

Human Resources

-Responsible for recruitment for all positions within their region, ensuring the right candidate is chosen.

-To work effectively alongside HR in managing HR issues both informally and formally.

-To liaise with and manage the RSD workload for the region.

Stock Control

-To regularly review the stock results of each premises

-To identify and rectify any stock loss issues, in conjunction with the management team

-To ensure that stock control procedures are being strictly adhered to at all times across all premises

Health and Safety

-To ensure that Company policy is being adhered to in relation to health, safety and hygiene, and that accurate records are being maintained

-To liaise with the Company Health and Safety Officer on a regular basis regarding any health and safety issues


Any other duties relevant as related to the post

Educational qualifications


  • Educated to degree level with a general business qualification preferred and 3 years’ service at a Senior Store Manager or Regional/Area Manager basis 


  • Good standard of secondary education required, minimum A-Level or equivalent essential.
  • 5 years’ experience years’ service at a Senior Store Manager or Regional/Area Manager basis 


  • WSET Level 3 wine certificate.
  • Experience within the off licence sector
  • Previous experience of managing a multi-site retail operation

Skills and Experience


  • Computer literacy essential, and in particular, experience in the use of Microsoft Word and Excel.
  • Proven management of a team and delivering results through this team
  • Ability to display leadership behaviours and show team development
  • Excellent attention to detail with the ability to analyse and act upon systems information.
  • The person must be organized, flexible and positive with good problem solving abilities and leadership/motivational skills.
  • Excellent verbal and written communication skills across all media
  • Have the ability to sustain consistent performance even under pressure, and willing to take on extra responsibility when required

Main Points of Contact

General Manager

Store Managers and Sales Advisors

Promotions Manager

Human Resources Manager

Stock Control

Cash Office


Distribution Centres

Other relevant information

  • A fully expensed Company car is provided and the person will be expected to travel around Northern Ireland. 
  • Competitive salary of 32-37k with a post probation salary increase

Note: Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

With 84 stores across Northern Ireland and over 500 staff we are conveniently located in major locations across the province

Our friendly local wine experts are endowed with a wealth of wine knowledge certified by Wine and Spirits Education Trust. WSET is an awarding body and registered charity devoted to the development and delivery of qualifications and courses in wines and spirits. The winning combination of knowledge and a passion for people allow our staff to deliver excellent customer service.