Four in five job seekers in Northern Ireland are now using their smartphone to apply for new job roles, according to a new study.

The latest NIjobs.com survey shows that the job search has changed dramatically over the last decade and more and more people are using their mobile phones to search for new positions.

Smartphones are on the rise

The survey, which asked 1,700 people, showed that 79 per cent are now using their smartphones, compared 28 per cent in 2014 and 57 per cent in 2018.

It also revealed growing trends around social media, with channels such as Facebook, LinkedIn, Twitter, Instagram and Snapchat actively used by jobseekers daily.

A simpler application process is needed

Sam McIlveen, general manager at NIJobs.com, said the latest figures show people want the process of applying for a job to be as quick as shopping online or booking flights.

“Today’s job seekers demand a simple and frictionless job-hunting experience. If something isn’t working for them then they will go elsewhere,” he said.

“A number of factors could contribute to people staying in their current roles. With a competitive marketplace, applicants can be more selective, whilst employers are working hard to retain their existing staff. This means companies really need to sell themselves as an attractive employer to entice talent as opposed to merely listing a vacancy,” Mr McIlveen continued.

Optimised for mobile phones

As candidates are applying for jobs via mobile devices more and more, you must offer this capability or lose out to your competitors.

Not only will a mobile-optimised site attract more interest from candidates who seek out the job, but it will also appear higher in search rankings.

Once you have your site optimised for mobile, it’s important to test it out and test it out again to ensure that candidates have a good mobile experience. You also want the mobile end of your site to be integrated seamlessly with your desktop site.

Get more prospects with mobile optimisation

It’s important to consider how you approach adapting your job applications for mobile.

You must remember that candidates looking at jobs on mobile may not be willing to fill out a lengthy job application. You should tailor job applications for mobile use by making the experience as easy as possible.

Allow prospects to import information from their LinkedIn profile or to upload a CV with their details and job history.

If there are essential criteria that candidates must meet, then it may be useful to include some boxes to tick before progressing with the application.

This approach can mean more candidates are motivated to complete their application. Some mobile users will not have the patience to tap out lengthy answers and list their job history with their thumbs.

Capitalise on applicant behaviour

Having a site optimised for mobile gives you more opportunities to draw potential talent to your roles.

Candidates interested in working in your industry may well be browsing the social media of relevant companies. They may also be checking out companies like yours on employer review sites like Indeed.

If these candidates find your profiles, you can easily push them to take the next step.

A simple link that allows applicants to express their interest within minutes will boost the number of overall applications.

Optimise for mobile with LANDED

Landed’s Hiring Software has all the features you need to optimise your job applications for mobile devices.

You can create easy-to-use forms that allow candidates to apply quickly via mobile. It’s simple to set up and provides all that you need to attract the best talent for your roles.